June 15, 2023
Webinar: How To Ship Your First Personalized Web Experience
In this webinar we guided teams through the pragmatic steps they should take to actually ship a personalized web experience in the next five working days.
An aggregated list of blogs, reports, and stuff I have written
I try to keep it up to date but you know how it goes with these things.
May 11, 2023
Smart Targeting: Target Personalized Experiences with Your CDP
Smart targeting was a new feature in Builder.io that allows teams to streamline personalization workflows when they have audiences and traits in a customer data platform.
April 13, 2023
Optimizing Localization Workflows: A Comprehensive Guide
There are three ways to localize content in Builder.io, this blog outlines when you should and (should not) use each.
December 13, 2022
What Are Core Web Vitals, and How Do They Affect SEO
Google signaled that the best overall web content experience is more important than just the best content in 2015 when they introduced mobile-friendliness as a ranking signal. Check out this post to learn what core web vitals are and how to estimate how much SEO lift you might get from increasing yours.
October 31, 2022
How to Personalize the B2B Web Experience: 3 Real-world Example
Previously, web personalization has heavily focused on e-commerce experiences, but lately, sophisticated B2B companies, often in the SaaS space, are adding personalization using first-party data to their website roadmap. Here are three ways teams can personalize the experience.
October 27, 2022
The Seven Things I Wish I Knew About Jamstack One Year Ago with Mike Chirokas (45-Minute Workshop)
I spoke at the local Boston Jamstack Meetup. Check out the talk to learn What Jamstack is, Jamstack vs. non-Jamstack frameworks, and much more.
June 8, 2022
Automating Image & Video Optimizations via Plugins with Cloudinary & Netlify (45-Minute Workshop)
I spoke at a Cloudinary event in New York. Check out the workshop to learn how you can automate image optimizations with Cloudinary and Netlify.
September 6, 2021
How I Failed My Startup & Tactical Advice So You Don’t Fail Yours (4 of 4).
Reason #4: I didn’t try to raise money.
September 1, 2021
How I Failed My Startup & Tactical Advice So You Don’t Fail Yours (3 of 4).
Reason #3: I didn’t ask for help soon enough.
June 21, 2021
How I Failed My Startup & Tactical Advice So You Don’t Fail Yours (2 of 4).
Reason #2: I didn’t spend enough time on user research.
June 16, 2021
How I Failed My Startup & Tactical Advice So You Don’t Fail Yours (1 of 4).
Reason #1: I didn’t prioritize seeking a co-founder.
December 1, 2020
How to Evolve Your Organization's UX Research Practice From The Bottom Up
This post shares specific tactics user experience researchers in beginner, intermediate, and advanced companies have used to evolve their company's user research practice from the bottom up.
July 30, 2019
A Blueprint For Pragmatic Digital Transformation: The Home Depot Story
A short summary of my co-written report: How The Home Depot Became A Digital Powerhouse.